CHAMPION, APAC ADAPTATION

US legacy brand, Champion clothing, offers ranges in both sports and athleisure wear. Launched in 1919, Champion clothing is synonymous with varsity life. 

 

Following a retail refresh out of the US, the brand needed help adapting the concept for the APAC market. We reviewed and refined spatial planning and fixture development to create region-specific guidelines, ready for an APAC roll-out. 

 

SERVICES PROVIDED:

• Global design adaptation 

• APAC roll-out guidelines

• Spatial planning & fixture development