SPORT & FOOTWEAR

BALTIMORE, USA

Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.

In 2024, Under Armour opened their new headquarters in hometown Baltimore, Maryland. The site, known as ‘Sports Campus’, boasts the UA head office, a football field, basketball courts and a full-size running track.

Located on the ground floor of the main building is the UA Campus Flagship store. Spanning over 1800SQM / 19,000SQFT, this store features immersive retail experiences, sustainably sourced materials and finishes, and offers customers exclusive product ranges.

Berghaus is a British outdoor apparel brand that began back in 1966 in Newcastle-upon-Tyne, by British Mountaineers Peter Lockey and Gordon Davison.

The brand is best known for its innovation, from manufacturing the first internally framed rucksack to its iconic pieces like the Gallagher-famous Trango Jacket.

We designed the ‘This is Your Haus’ Berghaus Concept Store to be a community hub for outdoor enthusiasts. This is the first store to open with the new concept, in Manchester UK in the Arndale Centre.

ROPPONGGI, JAPAN

Launching in 1906 New Balance is one of the world’s oldest and largest sportswear brands.

This unique store sits within the NB lifestyle category and is in Roppongi, Japan. Inspired by the Japanese concept of ‘Ma’, embracing the space between, it offers customers a quirky space, where the walls move, and the store can easily switch between event space, to fully merchandised store in minutes.

CHENGDU / CHINA

Basketball legend, Steph Curry is a lifetime ambassador of Under Armour. Following years of producing collaborated product ranges, in 2024, the partnership went a step further to open the world’s first Curry Brand store.

Working with the UA Global Retail Team, the brief was to design a store that celebrated youth, opportunity and sport as a force for positive change. Opening in 2024, this Chengdu store is the world’s first Under Armour Steph Curry Brand House store.

CHINA / USA

Originating in the US, with their unique, patented wind tunnel technology, IFLY is the leader in the indoor skydiving sports and entertainment industry.

Preparing to launch and roll-out globally, we worked with international construction company, Scenario Cockram, to create a unique-to-Asia, modular design for the iFly brand.

SHENYANG SHENHE, CHINA

Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.

To increase their global retail strength, Under Armour extended their retail hierarchy to include category stores. Taking inspiration from their brand ambassador, Dwayne ‘The Rock’ Johnson, we worked with the UA Global Retail Team to create this unique UA Training concept.

HONG KONG, ASIA

US legacy brand, Champion clothing, offers ranges in both sports and athleisure wear. Launched in 1919, Champion clothing is synonymous with varsity life.

Following a retail refresh out of the US, the brand needed help adapting the concept for the APAC market. We reviewed and refined spatial planning and fixture development to create region-specific guidelines, ready for an APAC roll-out.

TYSONS CORNER, VIRGINIA, USA

Following on from the successful launch of the Under Armour HQ flagship we designed in 2024, the 'Sports House' is the next generation of retail for UA.

We designed the Under Armour's Sports House is designed around the athlete's journey, from the tunnel walk to the locker room, out on the field through to the postgame moment. The store doesn’t just display product, it's an innovation lab that shows the 'why' every behind product.

UK / GLOBAL

One of the world’s oldest brands, Clarks Shoes began over 200 years ago in Street, Sommerset, England. A retail heavyweight, Clarks manufactures across all shoe wear categories, sells through omnichannel networks and distributes globally.

We worked on The Modern Worksop to integrate 200 years of legacy and their future facing vision, into their global store design. This design invites customers through a multifaceted retail journey, featuring community activations, customisation workshops, and delineated category zones.

PROTOTYPE FACTORY, SHANGHAI, CHINA

Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.

To increase their global retail strength, Under Armour extended their retail hierarchy to include category stores. Taking inspiration from their brand history in footwear, we worked with the UA Global Retail Team to create this unique UA Footwear store design, then created a prototype, and pilot stores in China.

SYDNEY, AUSTRALIA

For Brooks Running’s outlet at Eastern Creek Quarter, we designed the whole store around the international Brooks' campaing 'Let's Run There'.

Every runner knows the feeling of the rhythm of a good session, so we spatially planned the customer journey to mimic that feeling. Customers start in a warm-up zone that eases them in, move through a build phase where the energy and the range step up, and finish at a finish line that turns checkout into the final stretch.

The result is a high-energy space where the layout tells the brand’s story as clearly as the product does. It’s an outlet that feels like a Brooks experience, not a discount floor.

SHANGHAI, CHINA

Under Armour has an extensive retail portfolio and within it is the 'Factory House Home Team' (FHHT). The FHHT is a dedicated discount retail store that operates in every Under Armour region around the world.

Following our work designing the FHHT, we then standardised the materials palette and modularised the fixtures to go on to create the Global Guidelines. The guidelines helped to expedite the roll-out process with the regional offices and licensees.

SHANGHAI / CHINA

Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.

Working with the original 'Brand House City Concept' (BHCC), we worked with Under Armour to develop the concept further so it better expressed the brand, and optimised operational efficiencies.

This prototype was designed to experience the proposed changes to the store design. The project highlights how brand identity, merchandising, and display planning come together on the retail floor.