What does localisation in retail really mean?
After 18 years with one company, last August, I said two small words which changed the course of my career.
Two small words, quick to say, but the reality was much bigger. It took months of negotiations, round tables, offers and counter-offers. Having been divorced before, it reminded me a little of that. This working relationship had been built over 18 years and it wasn’t going to be dissolved in a minute by two small words.
When Australia got Chanel
But herein lies the rub that all brand-focused companies face. How do you maintain the balance between keeping your brand looking uniform and universal, and adjust the brand-front enough that it can reflect its environment? The bigger the brand, the trickier it gets, but so too does the return on investment.
Renée Ballard ASOFIA interview
Shopping at Le Louvre was a cloistered experience. Technically, you needed to make an appointment and once you made your selection, following any alterations, your purchases were delivered to your home. Because really, how gauche to take your shopping to lunch?!
Earlier this year, we joined ASOFIA (Australian Shop and Office Fitout Association) as a design member. They’re the leading industry association for retail fit-outs and I was tickled pink when they reached out to interview me about why we joined, and ask a couple of other questions too…
Callum Laing from Asian Entrepreneur interviews our Design Director, Chris Ballard
About three months ago, we moved back to Melbourne. Mostly because as our business (thankfully) gets busier, we need more family help with our five-year-old daughter. But another reason we came back was because my Dad, Jeff, needed to go into care because he has Alzheimer’s.
My (healthy) obsession with pharmacy
Earlier this year, Callum Laing from Asian Entrepreneur, interviewed our Design Director, Chris Ballard. In the interview, Chris talks about doing business in Asia, who inspires him and the best piece of advice he’s ever received.
What we did when the SCMP told us money was no object?
We recently met with a pharmacy shopfitter specialist in Sydney who spent two hours telling us the retail ...
The Futurist Manifesto
Earlier this year, we were asked by the South China Morning Post to create a room for the …
What my creative process really looks like
“We intend to sing the love of danger, the habit of energy and fearlessness.” – F.T. Marinetti; The Founding ...
I think it’s from years of being at school, then at work, where I equated sitting still, at ...