Guest: Samantha Hobbelen, Events Director, Sapia Creative
- Renée Ballard
- Aug 6, 2025
- 1 min read

With over 16 years experience in the events' industry, Samantha Hobbelen is the creative force, and founder, behind Sapia Creative. Samantha is a natural entrepreneur, and she shared with us how she's applies her creativity, both conventionally and unconventionally, in building her brands.
Samantha also took us through her creative process; how she starts with the big picture vision, and then, if ever an obstacle hits - she utters - how can we reverse engineer this? Until she's brought that vision to fruition.
And finally, we also shared our mutual love for Thomas Jolly's 2024 Paris Olympics' Opening Ceremony.
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