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Guest: Samantha Hobbelen, Events Director, Sapia Creative

With over 16 years experience in the events' industry, Samantha Hobbelen is the creative force, and founder, behind Sapia Creative. Samantha is a natural entrepreneur, and she shared with us how she's applies her creativity, both conventionally and unconventionally, in building her brands.


Samantha also took us through her creative process;  how she starts with the big picture vision, and then, if ever an obstacle hits - she utters - how can we reverse engineer this? Until she's brought that vision to fruition.


And finally, we also shared our mutual love for Thomas Jolly's 2024 Paris Olympics' Opening Ceremony.









More about Sapia Creative



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We know the design process isn’t a linear one, and projects can be well underway when you need a designer to join the table. We’re happy to jump onto a project at any point in the process.

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TELL US ABOUT YOU?

We know the design process isn’t a linear one, and projects can be well underway when you need a designer to join the table. We’re happy to jump onto a project at any point in the process.​

We're always up for a chat...

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