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US legacy brand, Champion clothing, offers ranges in both sports and athleisure wear. Launched in 1919, Champion clothing is synonymous with varsity life.
Following a retail refresh out of the US, the brand needed help adapting the concept for the APAC market. We reviewed and refined spatial planning and fixture development to create region-specific guidelines, ready for an APAC roll-out.
SERVICES PROVIDED:
• Global design adaptation
• APAC roll-out guidelines
• Spatial planning & fixture development
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