Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.
In 2024, Under Armour opened their new headquarters in hometown Baltimore, Maryland. The site, known as ‘Campus’, boasts the UA head office, a football field, basketball courts and a full-size running track.
Located on the ground floor of the main building is the UA Campus Flagship store. Spanning over 1800SQM / 19,000SQFT, this store features immersive retail experiences, sustainably sourced materials and finishes, and offers customers exclusive product ranges.
SERVICES PROVIDED:
• Flagship concept design
• Spatial planning & category management
• Renderings, animations & 360VR
