About Lex Design agency
Our team is led by Chris and Renée Ballard, Australian retail designers who have worked with some of the world’s biggest brands and retailers.
Leadership
RENÉE BALLARD
Design Strategist
CHRIS BALLARD
Design Director
Chris has spent over 25 years designing stores for national and international brands throughout Australia, Asia, UK and US. Chris is an Industrial Designer who began his career in Melbourne before managing design teams in Hong Kong, Shanghai, Singapore and Jakarta.
Chris specialises in delivering design solutions that are creative, operationally optimised, and scalable for size and budget. His dedication to retail design is motivated by absorbing all the challenges a design brief brings and then solving them.
Renée leads the international benchmarking, industry-research and trend forecasting for our clients and their projects. This data underpins the design strategy to ensure our retail concepts are fortified and future-proofed to maximise return on investment.
Renée began her career in advertising and media, learning the importance of aligning creative work with commercial results. Her dedication to retail design is also motivated by her love of pop-culture, people watching and of course, shopping.
MEMBERS OF:
OUR SERVICES
We design for the full retail hierarchy, from flagships to brand stores, concession to outlets and mobile to pop-up's. We specialise in retail design and that's all we do.
New Concepts
Portfolio Hierarchy
Good, Better, Best
Roll-Out Guidelines
We design retail concepts that capture the brand’s DNA and expresses it in 3D.
We work across the full retail fleet, designing everything from flagships, brand stores, outlet and pop-ups.
We scale store concepts to be flexible from small to large format, and from high to low grade finishes.
We create comprehensive guidelines for regions, licensees and franchisees to easily execute their local stores
WE'RE A FULL SERVICE RETAIL DESIGN AGENCY.
THERE'S No bait & SWITCH.
YOU WILL ALWAYS WORK WITH THE SAME TALENT WHO YOU MET AT THE PITCH.
THE
LEX DESIGN PROCESS
From years of experience, we know that designing any retail environment can be complicated.
Special attention must be paid to all the stakeholders invested in the project,
Whilst every project is different, our approach is the same. We immerse ourselves in the project to best understand the brief, the goals and the project's parameters.
Our Lex Process guarantees we create the best design solutions to deliver measurable results and ROI.
PROJECT IMMERSION
1
As quickly as possible, we learn everything we can about the project.
We deep-dive into the brand, its history, the broader industry it sits within, its adjacent retail landscape, competitors, relevant trends, immediate challenges, the stakeholders and business goals.
CREATIVE DIRECTION
2
Harnessing all the collected data, the design strategy is created, which becomes the framework for the creative directions to be explored upon.
Each creative direction developed is unique, accurately express the brand and is trend fortified for the future.
DESIGN DEVELOPMENT
3
Collecting our client’s feedback throughout the process to date, we begin to develop the selected creative direction and shape it so it can be applied to all areas of the project.
To bring it to life, we use everything from hand-sketching to renderings.
DESIGN DELIVERY
4
With all the feedback collected and collated, we complete all the finer details of the project, including construction documentation and specifications.
With this final stage complete, we are always on hand for any questions, design direction, throughout the build process.
Four easy steps
SERVICES
& EXPERTISE
We specialise in:
NEW CONCEPTS
FLAGSHIP DESIGN
BRAND STORE
SPECIALIST CATEGORIES
CONCESSION STANDS
MOBILE / POP-UPS
OUTLET DESIGN
GLOBAL GUIDELINES
VALUE ENGINEERING
FIXTURE DESIGN
STORE ROLL-OUTS
RETAIL MARKETING INTEGRATION
CONSTRUCTION DOCUMENTATION
STORE-IN-STORE DESIGN
DESIGN STRATEGY
CATEGORY PLANNING
SPATIAL PLANNING
3D RENDERINGS
DESIGN INTENT PACKS
ANIMATIONS & 360VR
EXISTING STORE REFRESH
OUR CLIENTS
We’ve enjoyed designing stores for some of the world’s best retail brands.
TESTIMONIALS
When we work with our clients, we become an extension of their team.
“For the past five years, I've worked with Lex Design across multiple projects within our retail fleet and we've covered a lot of ground together. Under Armour works to a demanding schedule, and they have consistently delivered work that uniquely represents the Under Armour brand."
MEGAN ANDERSON
Director of Global Retail
Store Design & Concepts
Under Armour
“We’ve worked with Lex Design on several of our new Milligram stores opening in Sydney and Adelaide. The best part of working with Chris and Renée is that they listen to what we need, then they create great solutions that work for us. They’re a great balance between offering creative design as well as having a functional mindset. They are a fast and responsive team.”
SCOTT DRUCE
Founder & former CEO
Milligram
“Thanks Renée and Chris, glad we got to meet in Sydney leading to the great service provided. Looking forward to catching up in the near future and would most definitely want to utilise Lex Design Agency in the future for conceptual design support. A1 service!”
COLIN LONERGAN
Director of Construction - Kajima Cockram international: USA
“Working with Lex Design has made designing our stores easy. They totally understand our brand, they know what we need, and we can count on them to bring our visions to life. Our Brighton flagship store is our biggest to date, and Chris and Renée knocked it out of the ball park.”
LEIGH DOLE
Founder
BLOW BAR CO
