UNDER ARMOUR, STEPH CURRY CONCEPT
CHINA / GLOBAL
Basketball legend, Steph Curry is a lifetime ambassador of Under Armour. Following years of producing collaborated product ranges, in 2024, the partnership went a step further to open the world’s first Curry Brand store.
Working with the UA Global Retail Team, the brief was to design a store that celebrated youth, opportunity and sport as a force for positive change. Opening in 2024, this Chengdu store is the world’s first Under Armour Steph Curry Brand House store.
SERVICES PROVIDED:
• Global store concept
• Global guidelines
• Renderings, animation & 360VR
RENDER VIDEO
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STORE OPENING VIDEO
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STORE VIDEO
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