HOW WE CREATE GREAT DESIGN
We approach every design project with the spirit of yes. We never say no, we always ask how?
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It starts with the brief – we sit, we listen and we learn. Then with fresh eyes and a wealth of experience, we respond with creativity.
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Years of experience has taught us that every new brief needs to be treated with the same reverence. We listen deeply to everything that’s in it – the intention, goals, challenges and stakeholder needs – so we know what we need to deliver.
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IMMERSION
STRATEGY
DEVELOPMENT
EXECUTION
We absorb everything we can about the brief, your brand, products and/or services. ​We
review location requirements:
the site, the
lease plans,
and/or any council or shopping centre restrictions.
We compile a discovery pack that captures
what we’ve learned so far and then we go into research mode. We deep-
dive to uncover all the relevant inspiration and innovations that we can apply.
We use everything from stage one and two, from the brief, to the research, hand-sketching, renderings, animations, 360VR and documentation, to bring the design to life.
The design is
refined and reviewed with the client to ensure it delivers to the brief and is underpinned in research. This stage wraps the project and its ready for its next stage in the build process.