BROOKS 'LET'S RUN THERE' OUTLET STORE, SYDNEY AUSTRALIA

SYDNEY, AUSTRALIA For Brooks Running’s outlet at Eastern Creek Quarter, we designed the whole store around the international Brooks' campaing 'Let's Run There'. Every runner knows the feeling of the rhythm of a good session, so we spatially planned the customer journey to mimic that feeling. Customers start in a warm-up zone that eases them in, move through a build phase where the energy and the range step up, and finish at a finish line that turns checkout into the final stretch. The result is a high-energy space where the layout tells the brand’s story as clearly as the product does. It’s an outlet that feels like a Brooks experience, not a discount floor.