UNDER ARMOUR FOOTWEAR CATEGORY STORE CONCEPT PROTOTYPE

PROTOTYPE FACTORY, SHANGHAI, CHINA Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world. To increase their global retail strength, Under Armour extended their retail hierarchy to include category stores. Taking inspiration from their brand history in footwear, we worked with the UA Global Retail Team to create this unique UA Footwear store design, then created a prototype, and pilot stores in China.