CHAMPION BRAND STORE CONCEPT APAC ADAPTATION, HONG HONG

HONG KONG, ASIA US legacy brand, Champion clothing, offers ranges in both sports and athleisure wear. Launched in 1919, Champion clothing is synonymous with varsity life. Following a retail refresh out of the US, the brand needed help adapting the concept for the APAC market. We reviewed and refined spatial planning and fixture development to create region-specific guidelines, ready for an APAC roll-out.