UNDER ARMOUR 'SPORTS HOUSE' BRAND STORE, TYSONS CORNER VIRGINIA USA

TYSONS CORNER, VIRGINIA, USA Following on from the successful launch of the Under Armour HQ flagship we designed in 2024, the 'Sports House' is the next generation of retail for UA. We designed the Under Armour's Sports House is designed around the athlete's journey, from the tunnel walk to the locker room, out on the field through to the postgame moment. The store doesn’t just display product, it's an innovation lab that shows the 'why' every behind product.