NEW BALANCE 'THE CONCEPT OF MA' LIFESTYLE CATEGORY STORE, TOKYO JAPAN

ROPPONGGI, JAPAN Launching in 1906 New Balance is one of the world’s oldest and largest sportswear brands. This unique store sits within the NB lifestyle category and is in Roppongi, Japan. Inspired by the Japanese concept of ‘Ma’, embracing the space between, it offers customers a quirky space, where the walls move, and the store can easily switch between event space, to fully merchandised store in minutes.