UNDER ARMOUR 'CURRY BRAND' STEPHEN CURRY COLLABORATION CONCEPT STORE, CHENGDU CHINA

CHENGDU / CHINA Basketball legend, Steph Curry is a lifetime ambassador of Under Armour. Following years of producing collaborated product ranges, in 2024, the partnership went a step further to open the world’s first Curry Brand store. Working with the UA Global Retail Team, the brief was to design a store that celebrated youth, opportunity and sport as a force for positive change. Opening in 2024, this Chengdu store is the world’s first Under Armour Steph Curry Brand House store.