UNDER ARMOUR 'FACTORY HOUSE HOME TEAM' OUTLET STORE CONCEPT PROTOTYPE

SHANGHAI, CHINA Under Armour has an extensive retail portfolio and within it is the 'Factory House Home Team' (FHHT). The FHHT is a dedicated discount retail store that operates in every Under Armour region around the world. Following our work designing the FHHT, we then standardised the materials palette and modularised the fixtures to go on to create the Global Guidelines. The guidelines helped to expedite the roll-out process with the regional offices and licensees.