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Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.
The Under Armour Brand House City Concept is a High Street standard store within their retail portfolio. We worked with the UA Global Retail Team to create this new Brand House store concept, that needed to encapsulate the UA brand and be roll-out ready internationally.
SERVICES PROVIDED:
• Global store concept evolution
• Global guidelines
• Category management
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