UNDER ARMOUR, 'TRAINING' STORE CONCEPT

Under Armour is one of the world’s largest sportswear brands. Established in 1996 in Baltimore USA, they’ve quickly expanded their retail footprint to over 1,400 stores around the world.

To increase their global retail strength, Under Armour extended their retail hierarchy to include category stores. Taking inspiration from their brand ambassador, Dwayne ‘The Rock’ Johnson, we worked with the UA Global Retail Team to create this unique UA Training concept.

SERVICES PROVIDED:

• Retail sub-category store concept

• Ambassador collaboration

• Renderings, animations & 360VR